MaMa-CRM arc42 section 12
Glossary
| Term | Definition |
|---|---|
| Activity | Process step of campaign. For MaMa-CRM: either inbound, outbound or internal. |
| Activity, internal | Scheduled data maintenance activities, i.e. removing some data 90 days after its last usage. In Germany, data security law requires some kinds of data to be deleted after certain intervals. |
| Activity, inbound | Read data (i.e. files) delivered by either a ->partner or ->mandator. |
| Activity, outbound | Send data to either a partner or mandator. |
| Branch office | Business organization directly associated with mandator, serves a subset of one mandators’ consumers. |
| Campaign | Coordinated set of activities, initiated by a ->mandator towards a potentially large number of ->clients. MaMa-CRM campaigns usually aim at acquiring certain kinds of data, like passport photographs, social security numbers, signatures etc. |
| CID | Common Insurance ID, 10-digit number to uniqely identify an health insured person in Germany. Created by a central agency. |
| Client | aka: Consumer. Single person or company with a business relationship to mandator. The end user of the services or products provided by the mandator. |
| CSV | Comma Separated Value |
| End user | Synonym for consumer. |
| InDAC | Contractee of MaMa-CRM, the data-center that initiated and payed for its development. Provides CRM campaign services for several mandators. |
| Instance | MaMa-CRM is a family of systems, where a single instance is configured and operated for exactly one mandator and one or more campaigns. |
| Mandator | Organization responsible for a campaign. Conducts business in a mass-market domain like insurance, telecommunication, retail or energy. |
| Partner | Category name for service providers: Organization or enterprise providing services for MaMa, like printing, scanning, phone and call-center, mail delivery, and so forth. |
| PCIDSS | Payment Card Industry Data Security Standard, a collection of proprietary standards for secure handling and managemant of credit card related data. |
| RSN | Request sequence number, 0-padded 8-digit string containing the sequence number of CID requests. |